Deciphering Melasti Beach’s Tourism Development: A Tourism Area Life Cycle Study

Ahmad Irfan Ardiansyah; Aulia Amatullah; Ika Laily Lailatun Munasifah; Fatiya Rosyida; Alfi Sahrina

doi:10.35719/fenomena.v23i1.158

Authors

Ahmad Irfan Ardiansyah Universitas Negeri Malang
Aulia Amatullah Universitas Negeri Malang
Ika Laily Lailatun Munasifah Universitas Negeri Malang
Fatiya Rosyida Universitas Negeri Malang
Alfi Sahrina Universitas Negeri Malang

DOI:

https://doi.org/10.35719/fenomena.v23i1.158

Keywords:

Melasti Beach Ungasan, Bali, Tourism Area Life Cycle, Tourism

Abstract

Melasti Beach Ungasan is a nature-based tourist destination that is one of the popular Tourist Attractions (DTW) in the South Bali region. Located in Badung Regency, the development of Melasti Beach Ungasan as a tourist destination began on August 1, 2018, and continues to experience rapid development in terms of facilities and infrastructure. To analyze the extent of the development of the Melasti Beach Ungasan tourist attraction so that appropriate management strategies can be adopted, the Tourism Area Life Cycle (TALC) model can be used. This research aims to (1) determine the characteristics of tourism at Melasti Beach Ungasan which includes tourism facilities, tourist attractions, tourist visits, and community involvement in tourism management at Melasti Beach Ungasan, and (2) its position in the Tourism Area Life Cycle model which is stated by Butler. To obtain relevant data and information, direct observation and literature review were applied on October 11^th, 2023 during the first Field Trip. This research uses a qualitative approach with primary data sources in the form of field observations and secondary data originating from relevant literature reviews. Then the descriptive-qualitative analysis is carried out. The research results show that tourism activities at Melasti Beach Ungasan have developed rapidly compared to when it opened in 2018, marked by the presence of well-arranged parking facilities, minimarkets, beach clubs, and MSME kiosks. Based on the analysis based on the TALC model, Melasti Beach Ungasan is at the "involvement" and "development" stages. The "involvement" stage includes collaboration between parties and the presence of symptoms of seasonality. Meanwhile, the "development" stage includes developed modern facilities, high accessibility, and increasingly frequent promotions and news. Ensuring the protection of nature, socio-culture and community involvement in the management of Melasti Beach Ungasan will ensure the sustainability of this tourist destination.

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