Analysis of Business Actors' Understanding of Halal Certification Regulations in Kediri
DOI:
https://doi.org/10.35719/fenomena.v25i1.639Keywords:
Halal certification, business actors, understanding of halal certification, certification rules, sertifikasi halal, pelaku usaha, pemahaman sertifikasi halalAbstract
The global halal lifestyle trend has driven significant growth in halal certification among micro, small, and medium enterprises (MSMEs) in Indonesia, including through the free SEHATI program, as the global halal market reaches USD 2 trillion annually. However, a critical gap remains between the sharp rise in certificate ownership and business actors' substantive understanding of halal regulations. This study aims to analyze the extent to which halal-certified MSMEs in Kediri City understand halal certification regulations, including concepts of halal and haram, the Quranic basis and MUI fatwas, critical points of haram, identification of impure materials, and the role of LPPOM MUI. A qualitative descriptive approach was employed, using in-depth interviews, observation, and documentation. Informants were selected through snowball sampling, and data validity was ensured through source triangulation. The findings reveal an 82% increase in the number of halal certification assistants at IAIN Kediri, while the number of halal certificates issued reached 99%. Nevertheless, all informants possessed only a partial, symbolic understanding, primarily focused on halal labels rather than on systematic halal assurance. Most did not understand the critical points, post-certification obligations, or the function of LPPOM MUI. This study concludes that achieving an administrative certificate does not guarantee regulatory compliance; therefore, ongoing mentorship and post-certification supervision are urgently recommended.
Tren gaya hidup halal global telah mendorong peningkatan signifikan sertifikasi halal pada usaha mikro, kecil, dan menengah (UMKM) di Indonesia, termasuk melalui program SEHATI gratis, dengan pasar halal dunia mencapai USD 2 triliun per tahun. Namun, terdapat kesenjangan kritis antara peningkatan kepemilikan sertifikat halal dan pemahaman substansial pelaku usaha terhadap regulasi halal. Penelitian ini bertujuan menganalisis sejauh mana UMKM tersertifikasi halal di Kota Kediri memahami regulasi sertifikasi halal, meliputi konsep halal haram, landasan Al-Qur'an dan fatwa MUI, titik kritis keharaman, identifikasi bahan najis, serta peran LPPOM MUI. Pendekatan deskriptif kualitatif digunakan melalui wawancara mendalam, observasi, dan dokumentasi, dengan informan dipilih secara snowball sampling serta validitas data melalui triangulasi sumber. Temuan menunjukkan peningkatan signifikan pada jumlah pendamping sertifikasi halal di IAIN Kediri sebesar 82%, sementara jumlah sertifikat halal yang berhasil diterbitkan mencapai 99%. Meskipun demikian, seluruh informan hanya memiliki pemahaman parsial dan simbolis, lebih berorientasi pada label halal daripada sistem jaminan halal yang berkelanjutan. Sebagian besar tidak memahami titik kritis, kewajiban pasca-sertifikasi, maupun fungsi LPPOM MUI. Penelitian ini menyimpulkan bahwa pencapaian sertifikat administratif tidak menjamin kepatuhan regulasi. Oleh karena itu, pendampingan berkelanjutan dan pengawasan pasca-sertifikasi sangat direkomendasikan.
Downloads
References
Aditya, W., & Hammam. (2024). Kesadaran Halal Pelaku Umkm Terhadap Produk Olahan Wajib Bersertifikat Halal ( Studi UMKM Kecamatan Kwanyar). IQTISADIE: Journal of Islamic Banking and Shariah Economy, 4(1), 1–17. https://doi.org/10.36781/iqtisadie.v4i01.522
Ahmadiyah, A. S., Hazimi, I. N., Rozi, D. M., Wibisono, R. A., Fitrado, D., Rifqi, M. A., Sarno, R., & Sungkono, K. R. (2021). Business Processes Discovery in Halal Restaurant Kitchen Using Graph-Based Algorithm: 2021 IEEE Asia Pacific Conference on Wireless and Mobile, APWiMob 2021. Proceedings - 2021 IEEE Asia Pacific Conference on Wireless and Mobile, APWiMob 2021, Proceedings - 2021 IEEE Asia Pacific Conference on Wireless and Mobile, APWiMob 2021, 128–133. https://doi.org/10.1109/APWiMob51111.2021.9435275
Aini, N., & Gob, R. T. (2025). How is the Correlation Between Halal Certification and the Growth of Indonesia’s Export Economic Value? Halal Research Journal, 5(1), 59–70. https://doi.org/10.12962/j22759970.v5i1.2516
Akbar, J., Gul, M., Jahangir, M., Adnan, M., Saud, S., Hassan, S., Nawaz, T., & Fahad, S. (2023). Global Trends in Halal Food Standards: A Review. Foods, 12(23), 4200. https://doi.org/10.3390/foods12234200
Akim, A., Konety, N., Purnama, C., & Adilla, M. H. (2018). Understanding of Micro, Small and Medium Enterprises (MSMEs) in Jatinangor on the Obligation of Halal Certification in Food Products. Kumawula: Journal of Community Service, 1(1), 31–49.
Alam, A., Fuadati, A. R., Fathma, A., Nordin, N., & Ullah, I. (2025). Halal Awareness In Contemporary Muslim Societies: A Systematic Review of Scopus-Indexed Studies. Journal of Fatwa Management and Research, 30(3), 215–238. https://doi.org/10.33102/jfatwa.vol30no3.707
Anto, M. B. H., Sudarsono, H., Abdurrahman, Z., Ardiami, K. P., & Rizal, A. (2025). Building a Halal Ecosystem Through Sharia Business Education and MSME Mentoring. Journal of Islamic Economy and Community Engagement, 6(2). https://doi.org/10.14421/jiecem.2025.6.2.2794
Anzellyta, T., & Fittria, A. (2022). The Effectiveness Of The Halal Product Guarantee Law On Business Awareness In Registration Of Halal Certification In Indonesia. Walisongo Law Review: WALREF, 4(1), 97–120.
Aslam Mei Nur Widigdo & Abdi Triyanto. (2024). KNOWLEDGE AND COMPLIANCE: THE INCREASING INTENTION OF MSME’s HALAL CERTIFICATION IN INDONESIA. International Journal of Business and Society, 25(1), 128–147. https://doi.org/10.33736/ijbs.6904.2024
Bahari, R., Ardliansyah, M. F., & Murdiana, E. (2024). Misperceptions of the Halal Certification Policy: Challenges of Micro, Small and Medium Enterprises Development. Al-Izzah, 98–113. https://doi.org/10.31332/ai.v0i0.9875
BPK, P. (2014). Undang-undang (UU) Nomor 33 Tahun 2014 tentang Jaminan Produk Halal. https://peraturan.bpk.go.id/Details/38709/uu-no-33-tahun-2014
Eche-Ugwu, I. J., Yackel, H. D., Pozzar, R. A., Hammer, M. J., & Cooley, M. E. (2025). A Qualitative Descriptive Study to Assess Experiences and Care During the COVID-19. Oncology Nursing Forum, 52(3), 205. https://doi.org/10.1188/25.ONF.205-216
Fatimah, A. N., Putri, S. A., & Puspitaningrum, D. (2024b). The Implementation of the Roles and Functions of Public Relations in Government Organizations. Fenomena: Journal of the Social Sciences, 23(1), 131–142. https://doi.org/10.35719/fenomena.v23i1.169
Fawa’id, M. W., Faiza, N. A. R., & Abarahan, A. (2025). Leveraging halal certification for gastronomy tourism strategy. Al-Uqud : Journal of Islamic Economics, 9(1), 33–46. https://doi.org/10.26740/al-uqud.v9n1.p33-46
Fianto, B. A., Fauzi, F. P., Suprayogi, N., Filianti, D., Gan, C., & Anisha, A. I. I. N. (2025). Factors influencing behavior intention to obtain halal certificate: Study on MSMEs in Indonesia and Malaysia. Journal of Islamic Marketing, 17(1), 160–190. https://doi.org/10.1108/JIMA-09-2024-0446
Halim, M. A. A., Salleh, M. M. M., Ahmad, A. A., Rahman, S. A., & Nusran, M. (2022). Economic growth of halal industry: Enhancing governance and halal legal framework in the ASEAN (Goal 12). In Good Governance and the Sustainable Development Goals in Southeast Asia. Routledge.
Hasanah, N., Arifin, I., & Akbar, S. (2025). Integrative Holistic Education: A Framework for Enhancing Early Childhood Numeracy and Literacy Development. Fenomena: Journal of the Social Sciences, 24(1), 121–132. https://doi.org/10.35719/fenomena.v24i1.248
Hassani, A., & Moghavvemi, S. (2020). Muslims’ Travel Motivations And Travel Preferences: The Impact Of Motivational Factors On Islamic Service, Hedonic And Product Preferences. Journal of Islamic Marketing, 11(2), 344–367. https://doi.org/10.1108/JIMA-11-2018-0215
Hidayati, L., Cheumar, M., Sucipto, S., & Juliana, J. (2024b). Integrating Halal Assurance and Quality Management: A Strategic Framework for Sustainable Growth in the Food Industry. Industria: Jurnal Teknologi Dan Manajemen Agroindustri, 13(2), 239–254. https://doi.org/10.21776/ub.industria.2024.013.02.8
Jalil, S. Z. S. A., Hashim, H., & Wahab, Y. A. A. (2025). ASSESSING MSMES’ READINESS TOWARDS HALAL CERTIFICATION: A CASE OF SELANGOR, MALAYSIA. Quantum Journal of Social Sciences and Humanities, 6(4), 333–345. https://doi.org/10.55197/qjssh.v6i4.744
Jamaluddin, J., Hidayatulloh, H., Zaini, A., & Sanawi, S. (2022). The Problems Of Implementing Halal Certification Through The Self-Declaration Program For Msmes In Indonesia: A Case Study. International Journal of Advances in Social and Economics, 4(1), 30–36. https://doi.org/10.33122/IJASE.V4I1.221
Johan, E., & Plana-Casado, M. J. (2023). Harmonizing Halal in ASEAN: Analysis of Halal Food Guidelines under the ASEAN Way Approach. Journal of ASEAN Studies, 11(1), 43–67. https://doi.org/https://doi.org/10.21512/jas.v11i1.9682
Juliana, J., Revinda, R., Adawiyah, R. A. A., Manne, F., Umar, A., & Oroji, A. M. (2024). Opportunities and Challenges of Halal Certification in Micro, Small and Medium Food Enterprises (MSMEs) in Bandung. Jurnal Kajian Peradaban Islam, 7(2), 153–160. https://doi.org/10.47076/jkpis.v7i2.228
Karyani, E., Geraldina, I., Haque, M. G., & Zahir, A. (2024). Intention To Adopt A Blockchain-Based Halal Certification: Indonesia Consumers And Regulatory Perspective. Journal of Islamic Marketing, 15(7), 1766–1782. https://doi.org/10.1108/JIMA-03-2023-0069
Kasanah, N., & Andari, R. N. (2024). SEHATI PROGRAM: A FLEXIBLE MODEL FOR EFFECTIVE HALAL CERTIFICATION. Harmoni, 23(1), 122–145. https://doi.org/10.32488/harmoni.v23i1.706
Kurniawati, D. A., & Cakravastia, A. (2023). A review of halal supply chain research: Sustainability and operations research perspective. Cleaner Logistics and Supply Chain, 6, 100096. https://doi.org/10.1016/j.clscn.2023.100096
Kurniawati, D. A., Vanany, I., Kumarananda, D. D., & Rochman, M. A. (2024). Toward halal supply chain 4.0: MILP model for halal food distribution. Procedia Computer Science, 5th International Conference on Industry 4.0 and Smart Manufacturing (ISM 2023), 232, 1446–1458. https://doi.org/10.1016/j.procs.2024.01.143
Kusuma, A., Suryanto, T., & Wulandari, R. (2020). Pemahaman Pengusaha Terhadap Sertifikasi Halal di Indonesia. Jurnal Ekonomi Syariah, 10(2), 112–123.
Lahuri, S. bin, Pranoto, M. R., Kamaluddin, I., Syamsuri, S., Cahyo, E. N., & Yusuf, M. (2025). Halal Certification Governance in Indonesia: An Islamic Legal Appraisal Based on Maṣlaḥah Principles. JURIS (Jurnal Ilmiah Syariah), 24(2), 233–247. https://doi.org/10.31958/juris.v24i2.15411
Mahmudah, N. (2023). Fatwa Majelis Ulama Indonesia Nomor 4 Tahun 2003 tentang Standarisasi Fatwa Halal. MUI.or.Id. https://mui.or.id/baca/fatwa/standarisasi-fatwa-halal
Maison, D., Marchlewska, M., Syarifah, D., Zein, R. A., & Purba, H. P. (2018). Explicit Versus Implicit “Halal” Information: Influence of the Halal Label and the Country-of-Origin Information on Product Perceptions in Indonesia. Frontiers in Psychology, 9, 382. https://doi.org/10.3389/fpsyg.2018.00382
Maulana, H., Labolo, S. N. S. D., Jamal, M., & Syamsuri, S. (2024b). Halal Certification for MSEs in Indonesia: How Business Duration Drives Legal Awareness. Share: Jurnal Ekonomi Dan Keuangan Islam, 13(2), 607–635. https://doi.org/10.22373/share.v13i2.22907
Muhammad Syarofi & M. Fikri Syaifulloh. (2025). THE URGENCY OF HALAL INDUSTRY DEVELOPMENT IN DRIVING NATIONAL ECONOMIC GROWTH. JSE: Jurnal Sharia Economica, 4(4), 235–245. https://doi.org/10.46773/jse.v4i4.2711
Noordin, N., Noor, N. L. M., & Samicho, Z. (2014). Strategic Approach to Halal Certification System: An Ecosystem Perspective. Procedia - Social and Behavioral Sciences, 121(September 2012), 79–95. https://doi.org/10.1016/j.sbspro.2014.01.1110
Nur Azizah, S., Koeswinarno, K., Nur Salam, A., Ansyah, R. H. A., Kustini, K., Atieqoh, S., & M., F. (2025). Linking halal certificate and micro, small and medium enterprises (MSMES) performance in Indonesia. International Journal of Islamic and Middle Eastern Finance and Management, 18(6), 1271–1290. https://doi.org/10.1108/IMEFM-12-2023-0463
Oemar, H., Prasetyaningsih, E., Bakar, S. Z. A., Djamaludin, D., & Septiani, A. (2023). Awareness and intention to register halal certification of micro and small-scale food enterprises. F1000Research, 11, 170. https://doi.org/10.12688/f1000research.75968.3
Othman, B., & Md Nawi, N. H. (2025). Halal standards practices in the food industry: The impact of halal assurance and operations. Journal of Islamic Marketing, 16(5), 1469–1492. https://doi.org/10.1108/JIMA-02-2023-0051
Pratikto, H., Agustina, Y., & Kiranawati, T. M. (2023). The Influence of Various Factors on MSME Halal Certification Behavior: An Analysis With Intention as an Intervening Variable. International Journal of Professional Business Review: Int. J. Prof.Bus. Rev., 8(9), 9.
Prayogo, T. I., Muttaqin, M., Nasution, A., Setiawan, M. N. H., & Jamilah, N. (2025). Religious Tolerance in the ‘Hajat Sasih’ Tradition of Kampung Naga: An Ethnographic Perspective. Fenomena: Journal of the Social Sciences, 24(1), 27–38. https://doi.org/10.35719/tk5w3n48
Pujiastuti, Y., Asmaul Mustaniroh, S., & Sucipto, S. (2024). Analysis of the Institutional Risk of The Halal Supply Chain in The Potato Chips Micro Scale using The SCOR Methods. IOP Conference Series: Earth and Environmental Science, 1358(1), 012034. https://doi.org/10.1088/1755-1315/1358/1/012034
Purwanto, H., Rofiq, A., & Mashudi. (2020). Halal Assurance System (HAS) 23000 Perspective George Robert Terry. International Journal of Islamic Business and Economics (IJIBEC), 4(2), 63–80. https://doi.org/10.28918/ijibec.v4i2.2988
Putri, A. S., Susilo, N. R., Sakti, A. Y. N., & Wicaksana, D. E. P. (2024). The Development of Halal Supply Chain Research in Indonesia: A Comparative Study. Jurnal Teknik Industri, 25(2), 97–118. https://doi.org/10.22219/JTIUMM.Vol25.No2.97-118
Quran.com. (2026). Surah Al-Ma’idah—3—Quran.com. Quran.Com. https://quran.com/al-maidah/3
Rakhmawati, N. A., Indraswari, R., Ulfin, I., Harmami, H., Rahadiantino, L., & Qadariyah, L. (2025b). Halal Certification of Food and BeverageMSME’s Products in the Pacarkeling Area, Surabaya. Berdikari: Jurnal Inovasi Dan Penerapan Ipteks, 13(1). https://doi.org/10.18196/berdikari.v13i1.23581
ROJAK, J. A., LUTHFY, R. M., & JATI, S. P. (2025). Integrating Consumer Protection Law and Halal Certification into Efficient Logistics: The Role of Packaging, Price, and Social Media in Halal Product Distribution. Journal of Distribution Science, 23(1), 95–111. https://doi.org/10.15722/JDS.23.01.202501.95
Rusydiana, A. S., Irfany, M. I., As-Salafiyah, A., & Tieman, M. (2023). Halal supply chain: A bibliometric analysis. Journal of Islamic Marketing, 14(12), 3009–3032. https://doi.org/10.1108/JIMA-01-2022-0009
Sari, W., & Sulistyowati, S. (2023). Sustainability Of Islamic Microfinance Institutions In Realizing A Green Economy. Fenomena, 22(1), 67–76. https://doi.org/10.35719/fenomena.v22i1.147
Shokhikhah, N. S. T., Aprillia, R. P., Sabila, A. R., Yulianto, A., Janah, A. A., Anjani, N. N., & Andriani, A. (2023). Pendampingan Produk Usaha Mikro Kecil dan Menengah (UMKM) Dalam Pengurusan Sertifikasi Halal Melalui Program SEHATI. Welfare : Jurnal Pengabdian Masyarakat, 1(3), 546–553. https://doi.org/10.30762/welfare.v1i3.525
Sulistyo, A., Suhartono, S., & Farida, H. (2019). Tantangan dan Solusi dalam Proses Sertifikasi Halal bagi UMKM. Jurnal Pemasaran Dan Bisnis, 14(1), 45–56.
Sunarta, D. A., Apriliani, R., Prasetya, A., & Ramadhaningsih, D. (2025). Halal Certification and Value Addition for MSME Products: A Literature Review on Government Initiatives and Regulatory Frameworks. Malacca, 2(2). https://doi.org/10.69965/malacca.v2i2.185
Syed Abdul Jalil, Hashim, & Wahab. (2025). Assessing Msmes’ Readiness Towards Halal Certification: A Case of Selangor, Malaysia. Quantum Journal of Social Sciences and Humanities, 6(4), 333–345. https://doi.org/10.55197/qjssh.v6i4.744
Villamin, P., Lopez, V., Thapa, D. K., & Cleary, M. (2025). A Worked Example of Qualitative Descriptive Design: A Step‐by‐Step Guide for Novice and Early Career Researchers. Journal of Advanced Nursing, 81(8), 5181–5195. https://doi.org/10.1111/jan.16481
Voak, A., Fairman, B., & Wahyuni, H. C. (2023b). Halal Supply Chain Competencies: A Framework for Human Capability Development. Journal of Resilient Economies (ISSN: 2653-1917), 3(2). https://doi.org/10.25120/jre.3.2.2023.4021
Zhang, B.-Z., Moon, J.-W., & Park, J.-M. (2026). Comparative Review of Halal Certification Frameworks for Poultry Meat in Malaysia, Singapore, and Indonesia. Foods, 15(4), 659. https://doi.org/10.3390/foods15040659
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Ning Purnama Sariati, Binti Mutafarida
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
